Matt Lincoln - Salesforce, Pardot and Martech.

Breaking marketing stuff in Salesforce & writing about it.

Pardot Google Connectors

Marketing Cloud Account Engagement (Pardot) and Google Ads Integration

A comprehensive overview around connecting your Google Ads with your Salesforce Opportunities

Pardot Api Data

Why isn’t a field being returned in the Marketing Cloud Account Engagement (Pardot) API request?

Getting to the bottom of field handling in the Pardot API Read request

Pardot Email Gdpr

10 Questions to help you scope your Marketing Cloud Account Engagement (Pardot) Email Preference Center

Getting the business analysis considered early on in your Email Preference Center project will make the whole implementation run more smoothly

Pardot Marketing Cloud Salesforce

Gloves off - thoughts on the Pardot and Marketing Cloud rename

Some unfiltered thoughts to add to the dialogue around the name change.

Pardot Training Certification

Pardot Specialist Certification Exam Guide - Administration Section

What do we need to look at in the Admin section of the Pardot Specialist Certification Exam?